The Money Tree: The Roots & Fruits of Poverty & Prosperity by Garrett B. Gunderson

Author:Garrett B. Gunderson [GUNDERSON, GARRETT B.]
Language: eng
Format: epub
Publisher: Gildan Digital
Published: 2018-01-09T00:00:00+00:00

Price vs. Cost & Value

Cutting coupons and looking for “good deals” are standard procedures in the accumulation theory. People become so obsessed with the prices of items that they largely ignore the value and cost aspects of the decision.

By value I mean the utility or usefulness that any item has in your life, regardless of its price. By cost I mean all of the initially unseen factors beyond price in the decision making process.

There is much more to consider when making financial decisions than price alone. Cost and value are much more important considerations than price, as they determine the long-term success or failure of purchasing decisions much more than price.

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